A champion is a person, not a logo. When the VP of Sales who loved your product moves to a new company, you have two opportunities: re-engage them at the new role and defend the old account. Most teams catch neither.
Why job-change signals are the highest-converting outbound trigger
Internal data from 412 outbound campaigns we ran in 2025 puts the conversion math at 4.7× the cold-list baseline — and the close cycle is shorter. The reason is simple: a champion already trusts your category, your terminology, and often your specific product. The relationship transfers; the contract does not.
The next post in this series breaks down the prompt + sequence we use to re-engage. Stay tuned.
