Behind the scenes of the validation layer that makes the difference between an SDR and an angry hospital receptionist.
Bad phone data does not just cost a credit — it costs trust. Every misdialed number is an SDR pitching to a stranger, an angry hospital receptionist, a finance manager wondering why their dinner is being interrupted. Validation is the difference.
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Building Pronto. Previously scaled outbound at three SaaS companies. Writes about waterfall enrichment, signal-based selling, and the boring infrastructure that makes pipeline boring.
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