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Alma

How Alma scales their GTM motion with Pronto

TThomasVP Sales, Alma
Industry
FinTech — BNPL
HQ
Paris, France
Size
300–500
The problem

Where Alma got stuck.

Alma's expansion into Germany, Italy, Spain, etc., outpaced what their US-first vendors could cover.

The solution

How Pronto unlocked it.

Pronto's geo-aware waterfall routes each market to its strongest local data sources. Coverage stayed flat at 80%+ across all 6 markets.

Use cases

2 ways Alma uses Pronto.

  1. 01

    Local-first waterfall

    Each EU market goes through providers strongest in that geography — German data via German sources, Spanish via Spanish, etc.

  2. 02

    One data layer, six countries

    RevOps stopped maintaining 6 separate vendor contracts.

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