Grof
How Grof scales their GTM motion with Pronto
LoïcGrowth Ops, Grof- Industry
- Outbound Agency
- HQ
- Paris, France
- Size
- 10–25
Where Grof got stuck.
Grof's growth team built lists by hand for every client, with two-week turnarounds and inconsistent quality across analysts.
How Pronto unlocked it.
Pronto's AI qualification + waterfall enrichment let the team productize list-building as a self-serve workflow. Quality is now standardized; speed is the differentiator.
2 ways Grof uses Pronto.
- 01
Productized list-building
Each client ICP becomes a Pronto search saved as a template — runs nightly, refreshed weekly. Analysts review, don't build.
- 02
Consistent quality across analysts
Junior and senior analysts now ship the same data — the AI scoring layer enforces a single quality bar.
More customer stories
“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pronto.”
— Baptiste, Sales Manager, UberCase studyWeYou Group“We replaced Evaboot with Pronto and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”
— Alexis Gadrat, Head of Sales, WeYou GroupCase studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pronto's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts — even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”
— Paul de Framond, Senior Growth Outbound, YousignCase studyQevlar AI“From cold lists to 50+ Enterprise meetings a month — without adding a single SDR.”
— Thomas Bartelt, Go-to-Market Engineer, Qevlar AICase studyScalefast“We catch a new hire on day 1 — Clay would surface them 3 to 6 months in. That gap is the whole game.”
— Alex Jaglale, Founder, ScalefastCase studyBonx“We didn't replace Clay — we filled the gap Clay couldn't. Pronto found the Italian manufacturers Clay didn't index, and gave us phone numbers that actually rang. That's how we booked +6 meetings per rep in a market we couldn't crack before.”
— Malo, GTM Engineer, Bonx