Youno

Where Youno got stuck.

• Youno is a 5-person GTM collective building go-to-market systems for clients — CRM enrichment, signal detection, AI-driven outreach at the right time. The work needs to be fast, repeatable, clean.
• Sourcing in one tool, contacts in another, enrichment in a third. Every campaign meant logging into three vendors and reconciling the outputs.
• Spreadsheets full of filter formulas to throw out non-ICP contacts — manual, brittle, never quite right.
• Apps Script, Zapier, n8n, custom code holding the whole thing together. When something broke, the day was gone.
• No way to systematically exclude existing customers across all clients — Youno occasionally prospected accounts a client was already selling to. Embarrassing for an agency.

How Pronto unlocked it.

One platform, four jobs. Sourcing and qualification in one query — Pronto returns ICP-aligned companies and contacts, already filtered, no spreadsheet formulas. Customer exclusion is built in: every Youno client's customer list lives in Pronto, and every search auto-excludes them. Waterfall enrichment runs under the hood — best-in-class email and phone, no second vendor. And on top of all that sits the signal library — five plays running in parallel that powers Youno's edge.

• Sourcing + qualification in one query — Pronto returns ICP-aligned companies and contacts already filtered. No spreadsheet formulas.
• Customer exclusion built in — every Youno client's customer list lives in Pronto. Every search auto-excludes them.
• Waterfall enrichment under the hood — best-in-class email + phone, no second contract.
• A signal library: five plays running in parallel — new hires, job changes of past champions, LinkedIn posts, job openings, fundraising.